Direct mail is an effective marketing tool for both the learning and higher education sectors. Prospects may be seeking course sign-ups at an online university, attendance at “how to study” courses, or tutoring for test-taking (ACT, SAT, PSAT, etc.).
 
PrimeNet has helped clients using direct marketing in each of these education venues. The marketing pieces vary depending on the educational product and objective. For example, when soliciting students for study skill classes, we often send postcards to households with students just after report card time. The postcards offer discounts or free information sessions.
 
For online universities, we notify past course attendees with related offerings, or send enrollment offers to prospects meeting age and income criteria and other qualifiers based on the university’s lines of study. QR codes, pURLs and special landing pages can offer discounts for early sign-up online.
 
When we work with franchise learning companies and their individual stores/locations, we give each store access to an online direct mail order site with mapping and cost data, as well as pre-approved formats.
 
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